Instagram Stories vs. Reels: Which Feature Should You Use for Your Business?

In the current time, digital marketing plays a very important role in helping a business succeed. Hence, good content needs to be posted that can help to stand out in social media.

Thus, if you want to boost organic engagement and reach, posting regular video content on Instagram is perhaps one of the best ways you can do so. You can either post it in the form of stories or reels.

Also, if you want to download video content for your business from Instagram, then Pixochi can very well help you to do so.

So, the next question that might be coming to your mind is perhaps which feature you need to use for your business from Instagram Reels or Instagram Stories.

Thus, in this blog, we will discuss the pros associated with each one of them and perhaps the one that you should use for your business. Let us begin: –

Reason to use Instagram reels for your business: –

• Your audience would grow

If you wish to grow the audience for your business, then Instagram reels are perhaps one of the best ways through which you can do so. It helps to grow the user base by showing the reels to the people who may not be following your account.

• It can match the needs of your brand

You can use reels for your business that most align with your brand. For instance, if you are providing digital marketing services, reels can be created to showcase your skills.

• It helps to boost engagement

If you have an excellent base of followers, then you can very well use it to boost the engagement. Further, posts can be optimized such that you can reach out to a lot more people. Also, different varieties of content can be used such that engagement with the followers can be done.

Reasons Instagram Stories can be used for your business: –

• Limited-time content can be provided

If we talk about Instagram Stories, it is shown to the followers for 24 hours. After this, it tends to disappear until you don’t save them. So, you as a business owner can use Instagram stories in several ways. For instance, you can show short clips about how your office operates.

• Showcasing connection

People like to engage with brands that show the human side of their organization. Thus, it can help in building a connection with your user base. In this way, trust is built in the long run.

• Building communities

Another great benefit of Instagram stories is that they help in building a loyal fan community base. Your user base would want to engage with your organization and they are excited about the things that you are going to share in the future.

For instance, if a product is getting launched in the coming days, then Instagram stories can be built around it such that your user base can get excited about it.